A Legacy of Flavor
For over three decades, Choice Plus has been the secret ingredient in kitchens across India, bringing the authentic taste of tradition to every meal.
100% Natural
Sourced directly from certified farms. No artificial colors, no preservatives, just pure nature.
Quality First
Every batch undergoes rigorous quality checks and cold-grinding to preserve essential oils.
Community
We strengthen a nationwide 100+ distributor chain through fair trade values and responsible sourcing.
Bringing Zayka to Every Home
Choice Plus started as a humble family endeavor in the vibrant markets of Rajasthan. Our founder, driven by a passion for purity, set out to change how spices were processed and sold.
Today, we are proud to be one of the region's most trusted spice brands. our state-of-the-art facility in Sardarshahar combines traditional wisdom with modern technology. We use Cryogenic Grinding (Cool Grinding) to ensure that the natural aroma and flavor of the spices remain intact.
From the fiery Red Chilies of Guntur to the golden Turmeric of Erode, we travel the length and breadth of India to bring you the finest.
Founder, Choice Plus
100+
Partner Distributors
1Lac+
Happy Families
100+
Products Range
10+
States Covered